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Idea‐to‐Launch (Stage‐Gate®) Model: An Overview by Scott J. Edgett

Success. Do you have the ability to successfully develop and launch new products and services into a competitive marketplace on a sustainable basis? Companies that answer yes to this question have one thing in common: They understand that product innovation is a critical capability. They have successfully designed, implemented and internalized Idea‐to‐Launch innovation processes for conceptualizing, developing and commercial‐ izing new products and services. More commonly, these processes are known as the Stage‐Gate® model.1

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