Innovation, not only in Turkey but all over the world, is almost a fashion. Even the company managers who have engaged in standard production for decades and have not improved passionately speak of the importance of innovation. However, if innovation is not well understood and managed well, the time, money and labor goes beyond the expense of the company.
First of all it should be well known that to benefit from KOSGEB and TUBITAK supports which has become a fashion in Turkey is not to make innovation. These institutions are not the measure of innovation. These institutions can only motivate innovators and provide financial incentives. In fact, innovation means developing a product, production method or service that will outperform its competitors, especially in a free market economy, and offering it to its customers, resulting in increased revenue and profit. In this context, considering both Turkey and the world, it should be kept in mind that there are many activities related to innovation trainings, organizations, competitions, meetings etc., but the number of companies that really achieve the desired profit or added value from innovation is very small. Of course there are many reasons for this. However, one of the main reasons is not to learn innovation correctly. Many people produce ideas, develop projects and develop new products or services with these innovation concepts they have learned. However most of them fail.
KORDINAT works for understanding correctly the concepts Innovation, New Product Development and R&D and achieving maximum benefit with appropriate methodologies. KORDINAT believes in the importance of the following four basic concepts for the success of an innovation;
- Accurate Diagnosis: Even if the best drugs are used when a disease is not diagnosed correctly, treatment does not occur; the same is true for companies. If the need for innovation in the company is not known whether it is in the management, in the whole firm or in a department, it may not result even if every employee is trained. Similarly, if it is not known that the need for innovation in the company is to be related to product development, production development, technology development or even to improve the way the company does business, trainings may be wasted.
KORDINAT recognizes that each company needs different trainings and organizes their trainings accordingly.
- Correct Strategy: If the company conducts random Innovation activities without a good analysis of the competitive environment, it is unlikely to succeed. An Innovation strategy should be drawn up by knowing the company’s competitive environment, mode of production, personnel structure, etc.
KORDINAT helps the companies from company management to operations and sales personnel to implement the right strategy.
- Correct Methodology: The methodology is important. A well-chosen methodology brings in. In innovation, it is more appropriate for an iron and steel producer to choose a methodology that focuses on making discoveries, such as TRIZ, rather than learning the Design Thinking methodology.
KORDINAT helps companies understand the right Innovation methodologies according to their own structures and market conditions.
- Disciplined Practice: Innovation is not just about “brainstorming” activities that bring people together, make them think freely, and produce absurd projects. Innovation requires hard work. For example, TRIZ is a systematic method that requires disciplined work. Many organizations receive TRIZ training, but they cannot apply!
KORDINAT trains and provides consultancy services to ensure that companies use the correct diagnosis, the correct strategy and the correct methodology in their Innovation and R&D activities.
KORDINAT training services are carried out under the roof of competition institute, which is a platform of KORDINAT.