In the most general sense the trademark is the most distinguishing mark which represents all assets of an enterprise and is used to distinguish similar goods and services from other businesses’ goods and services. However, nowadays, the brand is not only for the goods or services produced, sounds, colors, scents are also used as a brand. Furthermore, it is also possible that people, regions, cities and countries become a brand.
No matter what is produced, whether it is physical, service, or in the form of information, from the moment it first appears until it is received by the final consumer – maybe there are thousands of different people after the final consumer – hundreds of companies contribute. For example, a pair of shoes’ some of raw material comes from China, some from Korea and some from Brazil, it is designed in Italy and produced in Turkey but is sold to Germany and America. These and similar events can occur more or less in almost all goods and services. The most important element of trust is Trademark in such an environment where goods and services have changed hands and it is not known by the purchaser that who contributed to a job and how much or that whether it is quality or not.
While in general, the trademark is known as a name or logo, it is more than a brand, name and logo, it is a complex, valuable and intellectual capital that needs to be protected. The trademark is the past and the future of a product. An enterprise presents all its efforts to compete to the customer with a trademark and reaches the desired profit. At the start of a business or offering a product to the market, trademark selection is important. In trademark selection, it is also important to be a registrable trademark, to be registered and the following procedures. Therefore, trademark creation, registration and the process after registration need to be managed very well.
KORDİNAT works for effective management of intellectual property in official application, registration and post-registration procedures and providing maximum benefit to its customers by starting from the first creation of the trademark. For this purpose, trademark is not only considered as an official application to the Turkish Patent and Trademark Office. From creating trademark to the official application for legal protection, from trademark registration to use of the trademark in the market, from the acquisition of the domain name in the world to taking part in social media, it works with well-informed and experienced brand representatives for effective trademark management.