Intellectual property is not only a patent, trademark and design registration. Patents, trademarks and design registrations are values that require application and registration. These values are generally classified as industrial property. Copyrights, which is another area of intellectual property, which often does not require an application, concerns artistic or mental creations must also be managed. Royalty is also called as “Copyright” in international arena. In these rights, mostly literary works, articles and books, musical works, paintings and sculptures, photographs and cinema and broadcasting rights named related rights are included. On the other hand, although computer programs are a technical development, computer program codes are protected by copyright because writing computer code is technically accepted as a syntax created by those who know programming like writing a poem. Again, the protection of web domain names is also included in intellectual rights.
Especially when people ultimately gain intellectual property rights such as patents, trademarks, design and copyrights, they often use creativity, intelligence and hard work. Today, especially in the competitive environment and especially while companies create strong trademarks, they must increase their efficiency in making visual or technical innovations. The increase in the efficiency of innovation can only be achieved by using systematic innovation methodologies. Innovation, commonly, rather develops new products, production methods and systems. If a new product, production or system development involves a systematic study of technical studies and research, this is called Research and Development (R&D). If companies develop products and services that can be successful in more markets rather than direct R&D, this is called New Product Development.
KORDINAT provides Innovation consultancy to increase the competitiveness of companies and people. In the consultancy it gives, it prioritizes the company’s ability to produce and measure maximum intellectual property values in a measurable way.